Humans have used storytelling for thousands of years. We see it in rock art, folk-tales and fireside stories. From generation to generation stories are passed down to inspire, entertain, educate and inform.
Stories have the power to shape our beliefs, our attitudes and behaviors. They capture our attention, touch our hearts, and engage our minds.
At KORUMO we have spent the past year speaking to clients and associates. We asked them how they are driving impactful transformation in their context. Through these stories we renewed connections with the people we work with and gained new perspectives.
This month, KORUMO Comms Creative Phumzi Manana shared how stories can help to process difficult emotions and experiences, and offer us meaning and a sense of purpose. Sam Ndlovu of TREAT Zimbabwe is a former professional rapper who continues to use the performing arts to claim his rightful place in the world.
